BacardÍ worked with a small team at Moosylvania on repositioning their annual B-Live concert in Miami. My team was able concept a way to take them from concentrating on mainstream acts playing for one day to older off target consumers to a focus to a national music tour concentrating on relevant contemporary music. B-Live was turned into its own brand that focused on gaining the respect of true music lovers through promoting a selection of amazing underground musicians and artists and their culture. Our new B-Live was a unique music-driven experience admiring subcultures in the indie-electro scene in a genuine way.

I was involved in art directing every stage of branding, researching music festivals and relevant music, experiential, city specific print promotions and custom merchandise. The end result of our hard work was an impactful big budget tour that featured acts like Santogold, MSTRKRFT, Major Lazer, Matt & Kim, James Murphy, Chromeo and A-Trak.

RESEARCH PRESENTATION

LOGO EXPLORATION, Favorites are shown below.

GIG POSTERS

PRINT PROMOTIONS, There was a folded flyer, ticket, and poster design created for 26 inidividual cities.

CUSTOM MERCHANDISE

PHOTO BOOTH

TOUR BUS

CAPTURES FROM EVENTS