DR. LOVE LION SAVES VALENTINE’S
With a goal of breaking through to new millennial audiences, Build-A-Bear sought to reconnect them to the brand they thought they knew, new ways. What better way to kick off a connection than Valentine’s day.
Build-A-Bear’s custom experience is a saving grace to one to be enjoyed by couples, singles, and friends on Valentine’s Day.
To attract people to this experience we decided to lend a paw to the wide spectrum of last minute gift givers through a special host — Dr. Love Lion and save Valentine’s Day.
SOCIAL CAMPAIGN / CUSTOMER EXPERIENCE
Build-A-Bear’s custom experience is a saving grace to one to be enjoyed by couples, singles, and friends on Valentine’s Day.
To attract people to this experience we decided to lend a paw to the wide spectrum of last minute gift givers through a special host — Dr. Love Lion and save Valentine’s Day.
SOCIAL CAMPAIGN / CUSTOMER EXPERIENCE
![](https://freight.cargo.site/t/original/i/b16530b755d7d8fb091312acde3e33e9d4711c0705c0009d3791bfa05ef53984/BABW_VDAY_Twitter-Header.jpg)
![](https://freight.cargo.site/t/original/i/0d17fa1d1a351052a12043ae5b8e2d5bb1cde52ca3c7c36800ecef436137451b/Addys_Template_BuildABear1-copy.png)
![](https://freight.cargo.site/t/original/i/70372a4567e10cf1a0a7caff0157c420d1adfa6e08686e51b4f54030f54d908d/BAB_20656_BAB_posts-v3Twitter-2.jpg)
![](https://freight.cargo.site/t/original/i/bdaf1aefbc83e90fd092293138ffb331064967d18b9d445fa335581c065e2acc/BAB_20656_BAB_posts-v3Twitter-1.jpg)
LOVE ADVICE PROMOS
INSTAGRAM DATING PROFILES
Instagram stories quicly connected you to the right plush partner.![](https://freight.cargo.site/t/original/i/977f455f4a140a813fc31cba4347f19d75dcf63cc8d4411843de25b36cddd0f5/BAB_20656_BAB_instastories-v2instastory-intro1.jpg)
![](https://freight.cargo.site/t/original/i/8510ab47d71074d4849023f45db53bc335704805e456f554bcecad3eba41b881/BAB_20656_dating-profilesChad.jpg)
![](https://freight.cargo.site/t/original/i/eb0266bd2f91bdfd190d958e8196a1f0eada7c5feab91fb961993cf93a135702/BAB_20656_dating-profilesLuke.jpg)
![](https://freight.cargo.site/t/original/i/2a8714ce94371c32301ec3619057e9ec8b79d6f700b2a5c9917ece6ea02b5106/BAB_20656_dating-profilesMax.jpg)
![](https://freight.cargo.site/t/original/i/2e8eb8bb63853d5efef63c7c0224639f1bb5ad00ba51df5eb93d83003316da6b/BAB_20656_dating-profilesBecky.jpg)
![](https://freight.cargo.site/t/original/i/881b43a762ba530216c16264c3bfee91a5098568303262fe1e96a17390f9cd94/BAB_20656_dating-profilesParker.jpg)
![](https://freight.cargo.site/t/original/i/01722f0e0b9cbdefdb02074bebc1e7f5adc2db896cfddd452c563d0db2613cec/BAB_20656_dating-profilesTracey.jpg)
![](https://freight.cargo.site/t/original/i/130a3c6f248def9cfd8af33ffbef09a9ebc892bc21041fd665149bcf94075655/BAB_20656_dating-profilesLadies.jpg)
![](https://freight.cargo.site/t/original/i/b6848858fee997501aa7a0bd01e4868d4c92a6c71a050da488bd7541a7919824/BAB_20656_BAB_instastories-v2instastory1.jpg)
![](https://freight.cargo.site/t/original/i/4b85060effdbdddc2fff6009adf94290b94b8bbcbdbf526a468addaa92715488/BAB_20656_BAB_instastories-v2instastory3.jpg)
![](https://freight.cargo.site/t/original/i/79d7f58390d62fa755ed8163f91ac0f9c463caae72666af0c6995c0340e51efd/BAB_20656_BAB_instastories-v2-instastory2b.jpg)
SPOTIFY — BEAR BALLADS PLAYLIST
We set the mood for with a curated playlist for singles, romantics and besties.![](https://freight.cargo.site/t/original/i/521c2d1f39a307f893265b1d57c384d2e3fddab708d52ac43adc015c8267163c/BABW_VDAY_BalladCoverArt.png)
![](https://freight.cargo.site/t/original/i/2a2d915e4252ccb4250cb821212dd63e757a3816c6d9785b7d7d2c86d56dd8c2/unnamed.png)
TURNING TINDER INTO TINGRRR
We connected singles and romantic hopefuls with the right furry friend.![](https://freight.cargo.site/t/original/i/c8255ac6c77d4478d950e8b4472c7dc1a34ac2a96193875d6a2c69b30114ef91/BABW_VDAY_Devilishly-Adorable.png)
![](https://freight.cargo.site/t/original/i/b51449d487fe949103d0c76cd763044bfbe10163bafc7173229fd1a246f866b2/BABW_VDAY_Hugh-Huggable.png)
![](https://freight.cargo.site/t/original/i/6e318467f89d434d5f72801bdd0a6286d80fda0834fddb7b051ce4b602252b29/BABW_VDAY_Red-Hottie.png)
![](https://freight.cargo.site/t/original/i/00f99bbb31221007a79f28e9ea68309c101d2c60f1caabf0c93dd6b0612ff77b/BABW_VDAY_Sweethearts.jpg)
![](https://freight.cargo.site/t/original/i/263d553e6b76a10d954d78a80a6e9f026245de6c05d8a93605440bf9f0ac0ad3/Post1_DateNightPlans.jpg)
ROLE
Creative Director / Romantic Expert
CREATED AT HLK
ACD Copywriter: Meghan Ekern
Senior Art Director: Charlie Nowell
Senior Copywriter: Rachel Chapman
Senior Art Director: Justin Striebl
Art Director: Brett Kessinger
Motion: Jillian Styles
©2023 DOG & DWARF LLC.
STL MO USA
STL