DR. LOVE LION SAVES VALENTINE’S
With a goal of breaking through to new millennial audiences, Build-A-Bear sought to reconnect them to the brand they thought they knew, new ways. What better way to kick off a connection than Valentine’s day.
Build-A-Bear’s custom experience is a saving grace to one to be enjoyed by couples, singles, and friends on Valentine’s Day.
To attract people to this experience we decided to lend a paw to the wide spectrum of last minute gift givers through a special host — Dr. Love Lion and save Valentine’s Day.
SOCIAL CAMPAIGN / CUSTOMER EXPERIENCE
Build-A-Bear’s custom experience is a saving grace to one to be enjoyed by couples, singles, and friends on Valentine’s Day.
To attract people to this experience we decided to lend a paw to the wide spectrum of last minute gift givers through a special host — Dr. Love Lion and save Valentine’s Day.
SOCIAL CAMPAIGN / CUSTOMER EXPERIENCE
LOVE ADVICE PROMOS
INSTAGRAM DATING PROFILES
Instagram stories quicly connected you to the right plush partner.
SPOTIFY — BEAR BALLADS PLAYLIST
We set the mood for with a curated playlist for singles, romantics and besties.
TURNING TINDER INTO TINGRRR
We connected singles and romantic hopefuls with the right furry friend.
ROLE
Creative Director / Romantic Expert
CREATED AT HLK
ACD Copywriter: Meghan Ekern
Senior Art Director: Charlie Nowell
Senior Copywriter: Rachel Chapman
Senior Art Director: Justin Striebl
Art Director: Brett Kessinger
Motion: Jillian Styles
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STL MO USA
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