LONG LIVE LIBORIUS
SK8 Liborius is a thriving underground community that purchased a cathedral for a dollar, rolled up its sleeves and built a skatepark and graffiti hall inside.
Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.
With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.
REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE
Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.
With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.
REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE
REBRAND
DOCUMENTARY
CAMPAIGN ANTHEM
PRINT ADS
WILD POSTINGS
SOCIAL NARRATIVE
MERCH
COMMUNITY PHOTOGRAPHY
141K
In funding for accessibility and repairs
25+
Media stories and support
ONE
Unified brand expression
ROLE
Creative Director + Art Director
CREATED WITH
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer
Creative Director + Art Director
CREATED WITH
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer
SLEEP RULES
Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES
ROLE
Creative Director / Lead Art Director
CREATED AT DOG & DWARF
Jon Copp: Copywriter
Photography and Direction by Brian Cummings
Post-Production by Antidote
HIGH FIVE
High Five Cannabis was built from the ground up as Missouri has entered the medicinal and eventually recreational cannabis distribution.
High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.
BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH
High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.
BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH
BRANDING
GUMMY PACKAGING
WEBSITE
SOCIAL
MERCH
ROLE
Creative Director / Project Lead / Art Director
CORE TEAM
David Hammernick: Copywriter (Packaging / Social)
Maeve Dohogne: Group Creative Director / Copywriter (Packaging / Website)
Tia Nowak: Associate Creative Director / Copywriter (Social)
Paul Schwartzkopf: Senior Copywriter (Social)
Mike Bischoff: Motion Graphics
INTEL OPEN VINO
Intel challenged Fort West to revitalize and rebrand their AI brand ambassador program both naming it and bringing it into the new Intel look and feel.
During discovery, the creative team realized that there was a challenge larger than their influencer program — branding a software product for a company known for hardware.
The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.
ADVERTISING / BRAND IDENTITY / ILLUSTRATION
During discovery, the creative team realized that there was a challenge larger than their influencer program — branding a software product for a company known for hardware.
The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.
ADVERTISING / BRAND IDENTITY / ILLUSTRATION
How do we build an excitement in a software created by a company known for hardware?
ADVERTISING
EXPLAINER VIDEO
AMBASSADOR IDENTITY
INDUSTRY ANIMATED ASSETS
ROLE
Creative Director / Lead Creative
CREATED AT FORT WEST
Chase Stevens: Associate Creative Director / Copywriter
Andrew Langford: Senior Designer
Courtney Catterton: Strategy Director
Rob Brooks: Group Creative Director
Joel Kleinberg: Director of Brand Experience
SPECTRACIDE
YOU HOLD THE POWER
One-Shot Weed & Grass Killer is a powerful new product from Spectracide. To launch this potent protector we used the insight that anyone with a product this powerful would feel like the ruler of their domain.
Going a bit over the hedge, we used the friendly spirit of neighborly competition we used one upsmanship to bring about the best product recommendation both sides of the fence could agree on.
The result is a whimsical, stylish campaign that uses a dramatica camera angle to bring our feeling of power to life.
INTEGRATED ADVERTISING / TV / BRAND REFRESH
Going a bit over the hedge, we used the friendly spirit of neighborly competition we used one upsmanship to bring about the best product recommendation both sides of the fence could agree on.
The result is a whimsical, stylish campaign that uses a dramatica camera angle to bring our feeling of power to life.
INTEGRATED ADVERTISING / TV / BRAND REFRESH
How does a weed killer make you so powerful you could rule the neighborhood?
PAID ADS
IMAGE LIBRARY
ROLE
Creative Director / Lead Art Director / Retoucher
CREATED AT RODGERS TOWNSEND / DDB
Associate Creative DIrector / Lead Copywriter: Emily Daab Otero
PRODUCTION PARTNERS
Director: Crobin Leo
Production: Gravy Films
Photography: Conrado Del Campo
Production Crew: Story We Produce
Post-Production: Coolfire
Creative Director / Lead Art Director / Retoucher
CREATED AT RODGERS TOWNSEND / DDB
Associate Creative DIrector / Lead Copywriter: Emily Daab Otero
PRODUCTION PARTNERS
Director: Crobin Leo
Production: Gravy Films
Photography: Conrado Del Campo
Production Crew: Story We Produce
Post-Production: Coolfire
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STL MO USA
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