WORK         INFO

LONG LIVE LIBORIUS

SK8 Liborius is a thriving underground community that purchased a cathedral for a dollar, rolled up its sleeves and built a skatepark and graffiti hall inside.

Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.  

With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.

REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE






REBRAND           










DOCUMENTARY            









CAMPAIGN ANTHEM           












PRINT ADS           











WILD POSTINGS        







SOCIAL NARRATIVE         








MERCH            






COMMUNITY PHOTOGRAPHY            








141K


In funding for accessibility and repairs

25+


Media stories and support

ONE


Unified brand expression




ROLE     
Creative Director + Art Director


CREATED WITH      
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer

SLEEP RULES


Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.

Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.

This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.

ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH



EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES         
































































ROLE      
Creative Director / Lead Art Director


CREATED AT DOG & DWARF     
Jon Copp: Copywriter

Photography and Direction by Brian Cummings
Post-Production by Antidote


HIGH FIVE

High Five Cannabis was built from the ground up as Missouri has entered the medicinal and eventually recreational cannabis distribution.

High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.

BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH




BRANDING          













GUMMY PACKAGING        










WEBSITE        









SOCIAL          









MERCH        








ROLE      
Creative Director / Project Lead / Art Director


CORE TEAM     
David Hammernick: Copywriter (Packaging / Social)
Maeve Dohogne: Group Creative Director / Copywriter (Packaging / Website)
Tia Nowak: Associate Creative Director / Copywriter (Social)
Paul Schwartzkopf: Senior Copywriter (Social)
Mike Bischoff: Motion Graphics

Mark

BIOGEN SCIENCE DAY


Science Day is a day where the who's who in neuroscience gather to talk about research, process, and discoveries.

How can a one day event inspire and motivate leaders in neuroscience to challenge what they “know” and ignite a spark of curiosity and a drive to purpose? By treating the day as a vision of neuroscience’s the future, a plunge into the mind of someone who is curious and purpose-driven. Leaving audiences ready to make the next big breakthrough.

BRANDING / VIDEO / OOH / COLLATERAL





SCIENCE DAY PROMOTION VIDEO          








OOH POSTERS         








SCIENCE DAY EVENT ANTHEM VIDEO          








STYLE FRAMES        







EVENT POSTERS          







BRAND COLLATERAL        





ROLE      
Creative Director / Lead Creative / Lead Art Director / Talent


CREATED AT HLK     
Bob Harris: Creative Director / Copywriter
Dru Jacobs: Associate Creative Director / Lead Copywriter
Justin Striebel: Senior Art Director — Promotion Video + Event Signs


MIND BLOW VIDEO     
Bruton Stroube Studios


ANTHEM VIDEO     

Electropolis Studios: Sound Design & Music
Preston Gibson: Animator / 3D Artist


Mark

SAPPORO
SALUTE AN ORIGINAL

Sapporo is known as the Original Japanese beer. It was the first brewery established in Japan due to the pioneering spirit of the beer's founder Seibei Nakagawa. In this campaign we asked Sapporo's creative audience to "Salute An Original" by sharing a picture of someone they think is a totally unique individual. It was a genuine and universal proposition. You look for the best qualities in everyone, so why not praise them publicly. I was fortunate to work on this campaign fully from creating the concept and main campaign strategy, co-writing the content, creating the social content, and leading art and creative direction which included one of the most fun and bizarre shoots I have ever had to plan.

The hashtag created for the campaign #Kampioneer is a combination of “Kampi” which is Japanese for cheers and “pioneer” hinting to originality, thus the call to action salute an original.

ADVERTISING CAMPAIGN — PRINT / SOCIAL / DIGITAL / INFLUENCER




































SOCIAL CAMPAIGN          ‘KAMPIONEER’
















WILD STREETS SOCIAL CONTENT         


Captures of original people in the streets of LA and San Francisco. Sapporo tapped into lifestyle photographer Jake Michaels and his unique perspective on personal style. Content was distributed on Instagram and Facebook.























BEHIND THE SCENES          






ROLE      
Associate Creative Director / Lead Art Director / Creative Lead


CREATED AT MOOSYLVANIA     
Rob Brooks, Creative Director
Jon Copp, Copywriter / Social
Campaign Photography by Scott G Toepfer
Wild Streets Photography by Jake Michaels

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STL     MO     USA