LONG LIVE LIBORIUS
SK8 Liborius is a thriving underground community that purchased a cathedral for a dollar, rolled up its sleeves and built a skatepark and graffiti hall inside.
Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.
With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.
REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE
Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.
With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.
REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE
REBRAND



DOCUMENTARY
CAMPAIGN ANTHEM
PRINT ADS
WILD POSTINGS







SOCIAL NARRATIVE








MERCH









COMMUNITY PHOTOGRAPHY





141K
In funding for accessibility and repairs
25+
Media stories and support
ONE
Unified brand expression
ROLE
Creative Director + Art Director
CREATED WITH
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer
Creative Director + Art Director
CREATED WITH
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer
SLEEP RULES
Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES





















ROLE
Creative Director / Lead Art Director
CREATED AT DOG & DWARF
Jon Copp: Copywriter
Photography and Direction by Brian Cummings
Post-Production by Antidote
HIGH FIVE
High Five Cannabis was built from the ground up as Missouri has entered the medicinal and eventually recreational cannabis distribution.
High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.
BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH
High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.
BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH
BRANDING








GUMMY PACKAGING








WEBSITE




SOCIAL








MERCH










ROLE
Creative Director / Project Lead / Art Director
CORE TEAM
David Hammernick: Copywriter (Packaging / Social)
Maeve Dohogne: Group Creative Director / Copywriter (Packaging / Website)
Tia Nowak: Associate Creative Director / Copywriter (Social)
Paul Schwartzkopf: Senior Copywriter (Social)
Mike Bischoff: Motion Graphics
BIOGEN SCIENCE DAY
Science Day is a day where the who's who in neuroscience gather to talk about research, process, and discoveries.
How can a one day event inspire and motivate leaders in neuroscience to challenge what they “know” and ignite a spark of curiosity and a drive to purpose? By treating the day as a vision of neuroscience’s the future, a plunge into the mind of someone who is curious and purpose-driven. Leaving audiences ready to make the next big breakthrough.
BRANDING / VIDEO / OOH / COLLATERAL
How can a one day event inspire and motivate leaders in neuroscience to challenge what they “know” and ignite a spark of curiosity and a drive to purpose? By treating the day as a vision of neuroscience’s the future, a plunge into the mind of someone who is curious and purpose-driven. Leaving audiences ready to make the next big breakthrough.
BRANDING / VIDEO / OOH / COLLATERAL
SCIENCE DAY PROMOTION VIDEO


OOH POSTERS



SCIENCE DAY EVENT ANTHEM VIDEO
STYLE FRAMES















EVENT POSTERS







BRAND COLLATERAL




ROLE
Creative Director / Lead Creative / Lead Art Director / Talent
CREATED AT HLK
Bob Harris: Creative Director / Copywriter
Dru Jacobs: Associate Creative Director / Lead Copywriter
Justin Striebel: Senior Art Director — Promotion Video + Event Signs
MIND BLOW VIDEO
Bruton Stroube Studios
ANTHEM VIDEO
Electropolis Studios: Sound Design & Music
Preston Gibson: Animator / 3D Artist
SAPPORO
SALUTE AN ORIGINAL
SALUTE AN ORIGINAL
Sapporo is known as the Original Japanese beer. It was the first brewery established in Japan due to the pioneering spirit of the beer's founder Seibei Nakagawa. In this campaign we asked Sapporo's creative audience to "Salute An Original" by sharing a picture of someone they think is a totally unique individual. It was a genuine and universal proposition. You look for the best qualities in everyone, so why not praise them publicly. I was fortunate to work on this campaign fully from creating the concept and main campaign strategy, co-writing the content, creating the social content, and leading art and creative direction which included one of the most fun and bizarre shoots I have ever had to plan.
The hashtag created for the campaign #Kampioneer is a combination of “Kampi” which is Japanese for cheers and “pioneer” hinting to originality, thus the call to action salute an original.
ADVERTISING CAMPAIGN — PRINT / SOCIAL / DIGITAL / INFLUENCER
The hashtag created for the campaign #Kampioneer is a combination of “Kampi” which is Japanese for cheers and “pioneer” hinting to originality, thus the call to action salute an original.
ADVERTISING CAMPAIGN — PRINT / SOCIAL / DIGITAL / INFLUENCER







SOCIAL CAMPAIGN ‘KAMPIONEER’
















WILD STREETS SOCIAL CONTENT
Captures of original people in the streets of LA and San Francisco. Sapporo tapped into lifestyle photographer Jake Michaels and his unique perspective on personal style. Content was distributed on Instagram and Facebook.



















BEHIND THE SCENES

ROLE
Associate Creative Director / Lead Art Director / Creative Lead
CREATED AT MOOSYLVANIA
Rob Brooks, Creative Director
Jon Copp, Copywriter / Social
Campaign Photography by Scott G Toepfer
Wild Streets Photography by Jake Michaels
©2023 DOG & DWARF LLC.
STL MO USA
STL