WORK         INFO

LONG LIVE LIBORIUS

SK8 Liborius is a thriving underground community that purchased a cathedral for a dollar, rolled up its sleeves and built a skatepark and graffiti hall inside.

Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.  

With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.

REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE






REBRAND           










DOCUMENTARY            









CAMPAIGN ANTHEM           












PRINT ADS           











WILD POSTINGS        







SOCIAL NARRATIVE         








MERCH            






COMMUNITY PHOTOGRAPHY            








141K


In funding for accessibility and repairs

25+


Media stories and support

ONE


Unified brand expression




ROLE     
Creative Director + Art Director


CREATED WITH      
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer

SLEEP RULES


Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.

Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.

This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.

ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH



EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES         
































































ROLE      
Creative Director / Lead Art Director


CREATED AT DOG & DWARF     
Jon Copp: Copywriter

Photography and Direction by Brian Cummings
Post-Production by Antidote


HIGH FIVE

High Five Cannabis was built from the ground up as Missouri has entered the medicinal and eventually recreational cannabis distribution.

High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.

BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH




BRANDING          













GUMMY PACKAGING        










WEBSITE        









SOCIAL          









MERCH        








ROLE      
Creative Director / Project Lead / Art Director


CORE TEAM     
David Hammernick: Copywriter (Packaging / Social)
Maeve Dohogne: Group Creative Director / Copywriter (Packaging / Website)
Tia Nowak: Associate Creative Director / Copywriter (Social)
Paul Schwartzkopf: Senior Copywriter (Social)
Mike Bischoff: Motion Graphics

Mark

INTEL OPEN VINO

Intel challenged Fort West to revitalize and rebrand their AI brand ambassador program both naming it and bringing it into the new Intel look and feel.

During discovery, the creative team realized that there was a challenge larger than their influencer program — branding a software product for a company known for hardware.

The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.

ADVERTISING / BRAND IDENTITY / ILLUSTRATION



How do we build an excitement in a software created by a company known for hardware?          




ADVERTISING          









EXPLAINER VIDEO        








AMBASSADOR IDENTITY          








INDUSTRY ANIMATED ASSETS        






ROLE      
Creative Director / Lead Creative


CREATED AT FORT WEST     
Chase Stevens: Associate Creative Director / Copywriter
Andrew Langford: Senior Designer
Courtney Catterton: Strategy Director
Rob Brooks: Group Creative Director
Joel Kleinberg: Director of Brand Experience



SPECTRACIDE
YOU HOLD THE POWER

One-Shot Weed & Grass Killer is a powerful new product from Spectracide. To launch this potent protector we used the insight that anyone with a product this powerful would feel like the ruler of their domain.

Going a bit over the hedge, we used the friendly spirit of neighborly competition we used one upsmanship to bring about the best product recommendation both sides of the fence could agree on.

The result is a whimsical, stylish campaign that uses a dramatica camera angle to bring our feeling of power to life.

INTEGRATED ADVERTISING / TV / BRAND REFRESH




How does a weed killer make you so powerful you could rule the neighborhood?




















PAID ADS




























IMAGE LIBRARY









ROLE      
Creative Director / Lead Art Director / Retoucher


CREATED AT RODGERS TOWNSEND / DDB      

Associate Creative DIrector / Lead Copywriter: Emily Daab Otero

PRODUCTION PARTNERS      

Director: Crobin Leo
Production: Gravy Films
Photography: Conrado Del Campo
Production Crew: Story We Produce
Post-Production: Coolfire


©2023 DOG DWARF LLC.

STL     MO     USA