SK8 Liborius is a thriving underground community that purchased a cathedral for a dollar, rolled up its sleeves and built a skatepark and graffiti hall inside.

Recently, they were forced to close their doors to the public permanently until they have the funds to make their building accessible. This stifled their future plans to grow their busines and strengthen the North St. Louis community through creative and trade school programming.  

With this big challenge and the hopes for a future, they needed help legitimizing their business image and to get help funding their repairs and programs.

REBRAND / FUNDING CAMPAIGN / WEBSITE / MERCHANDISE

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In funding for accessibility and repairs

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Media stories and support

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Unified brand expression

ROLE     
Creative Director + Art Director

CREATED WITH      
Rachel Chapman: Creative Director / Copywriter
Stolen Sun Studios: Documentary, Anthem Video
Benjamin Muller: Photographer

SLEEP RULES

Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.

Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.

This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.

ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH

High Five Cannabis was built from the ground up as Missouri has entered the medicinal and eventually recreational cannabis distribution.

High Five is all about good times and high vibes. Every gummy is a party in the palm of your hand, offering quality cannabis at a reasonable price. Ultimately, it’s all about fun in a future where social consumption of cannabis is the norm.

BRANDING / PACKAGING / WEBSITE / SOCIAL / MERCH

BIOGEN SCIENCE DAY

Science Day is a day where the who's who in neuroscience gather to talk about research, process, and discoveries.

How can a one day event inspire and motivate leaders in neuroscience to challenge what they “know” and ignite a spark of curiosity and a drive to purpose? By treating the day as a vision of neuroscience’s the future, a plunge into the mind of someone who is curious and purpose-driven. Leaving audiences ready to make the next big breakthrough.

BRANDING / VIDEO / OOH / COLLATERAL

Sapporo is known as the Original Japanese beer. It was the first brewery established in Japan due to the pioneering spirit of the beer's founder Seibei Nakagawa. In this campaign we asked Sapporo's creative audience to "Salute An Original" by sharing a picture of someone they think is a totally unique individual. It was a genuine and universal proposition. You look for the best qualities in everyone, so why not praise them publicly. I was fortunate to work on this campaign fully from creating the concept and main campaign strategy, co-writing the content, creating the social content, and leading art and creative direction which included one of the most fun and bizarre shoots I have ever had to plan.

The hashtag created for the campaign #Kampioneer is a combination of Kampi! which is Japanese for "cheers" and pioneer "an original", thus the call to action salute an original.

ADVERTISING CAMPAIGN — PRINT / SOCIAL / DIGITAL / INFLUENCER

WILD STREETS SOCIAL CONTENT         

Captures of original people in the streets of LA and San Francisco. Sapporo tapped into lifestyle photographer Jake Michaels and his unique perspective on personal style. Content was distributed on Instagram and Facebook.