FREELY BRAND
Freely set off to create a pet food service that connected to the problems of pet parents leading to the best food for their pet — no matter what.
From brand strategy and brand identity to an e-commerce experience we helped Freely position themselves as a rebellious helper backed by pet nutritionists.
The brand launched cutting through the clutter of typical pet food brands to help pet parents find a simple answer to these questions: What should I feed my dog, and why should I feed it to them?
BRAND CREATION / BRAND IDENTITY / E-COMMERCE / PACKAGING
From brand strategy and brand identity to an e-commerce experience we helped Freely position themselves as a rebellious helper backed by pet nutritionists.
The brand launched cutting through the clutter of typical pet food brands to help pet parents find a simple answer to these questions: What should I feed my dog, and why should I feed it to them?
BRAND CREATION / BRAND IDENTITY / E-COMMERCE / PACKAGING
With so many food options and opinions out there, how do pet parents know what they should feed their pets?
BRANDING
![](https://freight.cargo.site/t/original/i/f31a26a4bdcc1cb2acf347e5fc26487e6dd8d37c695277ac5453ba83a1530263/7.jpg)
![](https://freight.cargo.site/t/original/i/ec42579e4234fd88b714b9cd2a8c1da1667c3e0a4a88fe18333f0df43b385ebe/Artboard-1-copy-3RGB.jpg)
![](https://freight.cargo.site/t/original/i/512440736a1d03f960c87158a7166f6dc9c2c705aecf15a4f85c6a7209ec2db4/Artboard-1-copy-2RGB.jpg)
![](https://freight.cargo.site/t/original/i/47c62c4892d055e0bab840f35d666364a8ce77672711582b84260f5df04ab246/Artboard-1-copyRGB.jpg)
![](https://freight.cargo.site/t/original/i/0162c2e6f380198200d0d2aa3175d1d4715b87a606022a58aeccb337b0b43350/Artboard-1RGB.jpg)
PACKAGING
![](https://freight.cargo.site/t/original/i/f4bac3ecf3974fdf74203053f8125e7d013d0d6a90bddde647571540d4c1c493/FreelyPackaging-Straight-Dog.jpg)
![](https://freight.cargo.site/t/original/i/32fa6b879098513ad5c06e603eaa639d31db6528567c63bed2ded95282b5eaea/FreelyPackaging-Straight-Cat.jpg)
E-COMMERCE
![](https://freight.cargo.site/t/original/i/937bd75b3578c54e33f1acf6699d7ca5f993236c63a45db51dc52aaa05cab866/Freely---eCommerce-Website---3.jpg)
![](https://freight.cargo.site/t/original/i/0288e308875afae39665522bb44af893cff737d599a8fb875f29a5784489c62e/Web-01.png)
![](https://freight.cargo.site/t/original/i/59ecd322d1bdfa23f214cef1b44a4692fe2cbc6425adf23ecf07d49a7b71359f/Web-02.png)
![](https://freight.cargo.site/t/original/i/65e45ebe9ab4edf5b8fd64626e24f555bbd7d27d308ab94f3fb0def34c030ccd/Web-05.jpg)
![](https://freight.cargo.site/t/original/i/1e79326efb748969efd5b5b76ddaf1a8dcbb9648d0f68f455bfd7b25e1769638/HLK_AIGA-25Show-FreelyBrandingBag-Closeup-Illustration.jpg)
![](https://freight.cargo.site/t/original/i/c16a1931fe6ab3d0fb2fbb2f30ad8734e36aa3a51d9395708ac165ceb3ae28a8/Website-Long.jpg)
VISIT FREELYPET.COM
PHOTO LIBRARY
![](https://freight.cargo.site/t/original/i/7b1ca92edb8b522c29adc68dd63ef82ff903d564a3fe7b0e92a95370338bbe56/GettyImages-1140006309_WEB.jpg)
![](https://freight.cargo.site/t/original/i/771e20a4f996bc9ff02370a5494102cc6676227b576bce4fbc57c54249af4895/Stocksy_txp57606dd7whb200_OriginalDelivery_2229595_WEB.jpg)
![](https://freight.cargo.site/t/original/i/2ebb4469408149fba1f1b4db9259966ff42d498da8e77f267b62b806e0ffd0f6/Stocksy_txpc59b452bvGb200_OriginalDelivery_123733_WEB.jpg)
![](https://freight.cargo.site/t/original/i/92d859cd94177d3ad9d06d5229d56ef64a38f772a5c7250bc57dc8c45a87c3a7/Stocksy_txp57606dd7whb200_OriginalDelivery_1350992_WEB.jpg)
![](https://freight.cargo.site/t/original/i/619a8d8b017a899cbc1bcaee7bf4d985f1478c27aefd9f72ce9b9400c52c75e0/Stocksy_txpc59b452bvGb200_OriginalDelivery_1484070_WEB.jpg)
![](https://freight.cargo.site/t/original/i/1b7d3bbd8eb9828a5665e08728107388dfc0f140aa8f66b2b5027dea3e014729/Stocksy_txpc59b452bvGb200_OriginalDelivery_68510_WEB.jpg)
![](https://freight.cargo.site/t/original/i/97afb751d3d30997a565416f0a5364ce987c64c27be6228bf986203f94264883/Stocksy_txpc59b452bvGb200_OriginalDelivery_540522_WEB.jpg)
![](https://freight.cargo.site/t/original/i/393ae44f2f95836e96c59b88c9aba920d149ad26a1af1c8ae3152922c5dd57a7/Stocksy_txpc59b452bvGb200_OriginalDelivery_2295943_WEB.jpg)
![](https://freight.cargo.site/t/original/i/b6a8cbfddbc55ea2f8ad96615847cf05009a0d3dbf8b7fa58cdf8943e3444e0f/Stocksy_txpc59b452bvGb200_OriginalDelivery_544909_WEB.jpg)
![](https://freight.cargo.site/t/original/i/bf97b1879ec0b8ef59a90dd34893b3eaf1699e2c87c22f8aff7d7c4fefcdb400/Stocksy_txpc59b452bvGb200_OriginalDelivery_2456529_WEB.jpg)
ROLE
Creative Director / Lead Art Director
CREATED AT HLK
Meghan Ekern: Associate Creative Director / Copywriter
Justin Striebel: Senior Art Director — Brand Identity
Tyler Wait: Senior Art Director — Website Build
Charlie Nowell: Senior Art Director — Web Applications
Chris Reed: Freelance Retoucher
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STL MO USA
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