WORK         INFO

FReely branding

Freely set off to create a pet food service that connected to the problems of pet parents leading to the best food for their pet — no matter what.

From brand strategy and brand identity to an e-commerce experience we helped Freely position themselves as a rebellious helper backed by pet nutritionists.

The brand launched cutting through the clutter of typical pet food brands to help pet parents find a simple answer to these questions: What should I feed my dog, and why should I feed it to them?

BRAND CREATION / BRAND IDENTITY / E-COMMERCE / PACKAGING



With so many food options and opinions out there, how do pet parents know what they should feed their pets? 



BRANDING          





PACKAGING        





E-COMMERCE         









PHOTO LIBRARY          





ROLE      
Creative Director / Lead Art Director


CREATED AT HLK     
Meghan Ekern: Associate Creative Director / Copywriter
Justin Striebel: Senior Art Director (Brand Identity)
Tyler Wait: Senior Art Director (Website)
Charlie Nowell: Senior Art Director (Web Applications)
Chris Reed: Freelance Retoucher



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