FREELY BRAND
Freely set off to create a pet food service that connected to the problems of pet parents leading to the best food for their pet — no matter what.
From brand strategy and brand identity to an e-commerce experience we helped Freely position themselves as a rebellious helper backed by pet nutritionists.
The brand launched cutting through the clutter of typical pet food brands to help pet parents find a simple answer to these questions: What should I feed my dog, and why should I feed it to them?
BRAND CREATION / BRAND IDENTITY / E-COMMERCE / PACKAGING
From brand strategy and brand identity to an e-commerce experience we helped Freely position themselves as a rebellious helper backed by pet nutritionists.
The brand launched cutting through the clutter of typical pet food brands to help pet parents find a simple answer to these questions: What should I feed my dog, and why should I feed it to them?
BRAND CREATION / BRAND IDENTITY / E-COMMERCE / PACKAGING
With so many food options and opinions out there, how do pet parents know what they should feed their pets?
BRANDING
PACKAGING
E-COMMERCE
VISIT FREELYPET.COM
PHOTO LIBRARY
ROLE
Creative Director / Lead Art Director
CREATED AT HLK
Meghan Ekern: Associate Creative Director / Copywriter
Justin Striebel: Senior Art Director — Brand Identity
Tyler Wait: Senior Art Director — Website Build
Charlie Nowell: Senior Art Director — Web Applications
Chris Reed: Freelance Retoucher
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