THE WAR ON GERMS
Germ-X wanted a breakthrough campaign that would cover their current retail audience, but shift focus to a growing millennial userbase.
HLK researched a strategic time of year that any audience could align with. Calling an all out war on these disgusting enemies at their most potent time — flu season.
CREATIVE DIRECTION / ART DIRECTION
HLK researched a strategic time of year that any audience could align with. Calling an all out war on these disgusting enemies at their most potent time — flu season.
CREATIVE DIRECTION / ART DIRECTION
CONSUMER INSIGHTS
SOCIAL PROMOTIONS
MICROSITE GAME SERIES
PROMOTIONAL POSTERS
RICH MEDIA
IN-STORE POSTER + PACKAGING
IN-STORE DISPLAY
ROLE
Associate Creative Director, Team Lead
CREATED AT HLK
Mike Dillon: Executive Creative Director
Jake Houska: Senior Copywriter
Tad Coburn: Illustrator
(This is only a concept, not final artwork)
Associate Creative Director, Team Lead
CREATED AT HLK
Mike Dillon: Executive Creative Director
Jake Houska: Senior Copywriter
Tad Coburn: Illustrator
(This is only a concept, not final artwork)
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STL MO USA
STL