WORK         INFO

PROJECT
#DEDICATED TO

Honey Bunches of Oats employees are dedicated to creating delicious cereal, the 2017 campaign showcased this. The #DedicatedTo project reinforces that, but it is also going to find out what else – what different things – the employees are dedicated to. Maybe it’s serious, maybe it’s funny; maybe it’s making music, maybe it’s performing stand-up comedy. Whatever it is it’ll be different, and by being different, it’ll be interesting and relatable.

By showcasing HBO fans who are similarly dedicated to different. Through nominations, this campaign discovers fans with interesting passion stories and give them a voice.












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