INTEL OPEN VINO
Intel challenged Fort West to revitalize and rebrand their AI brand ambassador program both naming it and bringing it into the new Intel look and feel.
During discovery, the creative team realized that there was a challenge larger than their influencer program — branding a software product for a company known for hardware.
The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.
ADVERTISING / BRAND IDENTITY / ILLUSTRATION
During discovery, the creative team realized that there was a challenge larger than their influencer program — branding a software product for a company known for hardware.
The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.
ADVERTISING / BRAND IDENTITY / ILLUSTRATION
How do we build an excitement in a software created by a company known for hardware?
ADVERTISING
EXPLAINER VIDEO
AMBASSADOR IDENTITY
INDUSTRY ANIMATED ASSETS
ROLE
Creative Director / Lead Creative
CREATED AT FORT WEST
Chase Stevens: Associate Creative Director / Copywriter
Andrew Langford: Senior Designer
Courtney Catterton: Strategy Director
Rob Brooks: Group Creative Director
Joel Kleinberg: Director of Brand Experience
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