MATTRESS DIRECT BRAND REFRESH
With bed in a box companies on the rise, Mattress Direct needed something for their customers and employees to believe in.
Enter Sleep Rules, a brand refresh that gets to the heart of what Mattress Direct is known for — complete sleep expertise. Ultimately connecting to the value of a good night’s rest.
REBRANDING — BRAND IDENTITY / COLLATERAL
Enter Sleep Rules, a brand refresh that gets to the heart of what Mattress Direct is known for — complete sleep expertise. Ultimately connecting to the value of a good night’s rest.
REBRANDING — BRAND IDENTITY / COLLATERAL
ROLE
Creative Director / Lead Art Director
CREATED AT DOG & DWARF
Jon Copp: Copywriter
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STL MO USA
STL