SLEEP RULES
Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES
![](https://freight.cargo.site/t/original/i/e772139a527425a0dd276df6bcfb2eb38d84e2e46dd5288abba6dc874a20969c/MD001_SleepRules_Slumberjack.png)
![](https://freight.cargo.site/t/original/i/7066718eba1de5aa627e2b89a1549e4f5d157bfea05a51b01d7efcf2e79545f4/MD001_SleepRules_BeachedMale.jpg)
![](https://freight.cargo.site/t/original/i/2408396769929d14d85331cfde889d58b9c8287c6eeeed1816e31098fc803e69/MD001_SleepRules_SpaQueen.jpg)
![](https://freight.cargo.site/t/original/i/95d12eaf9b2bc1d733f95928a9804308013bf59b3ea9fd9f350fa6b910b0ba2e/MD001_SleepRules_Slumberjack.jpg)
![](https://freight.cargo.site/t/original/i/c70db62611ab0517b04fdcd419f48e6fbdf13105b1cbff558ccde3c7a2df6931/MD001_SleepRules_BeautyRest-DigitalAds_Final.jpg)
![](https://freight.cargo.site/t/original/i/ea03b40a43467bca666c2ea8c7a4df48667fcdc97afd87b6c449cc978f0495fb/MD001_SleepRules_BeautyRest-980x300-Video-V2b.jpg)
![](https://freight.cargo.site/t/original/i/3ba9d3963101040037b88118053867f8a00ba32d30811f503c1795472762f2fa/MD001_SleepRules_BeachedMale-DigitalAds_V1.jpg)
![](https://freight.cargo.site/t/original/i/bca408b2479291dbc3845aa2a646aa18544c5c99870c2b9943c737df5144f5e5/MD001_SleepRules_BeachedMale-980x300-Video-V2.jpg)
![](https://freight.cargo.site/t/original/i/3ff334305459513eb0c96cc406b5fa84c2ff1612c4ff4b984c7995310065df48/MD001_SleepRules-Posters-2.png)
![](https://freight.cargo.site/t/original/i/3deeca62af2d9dc68eaa473e855c54e69a5b3b0503084506c38cbd546db97a0c/MD001_BehindTheScenes-7.58.06.png)
![](https://freight.cargo.site/t/original/i/fda74a2021ad8628cb43e80feb0d32bd7fd929a22ed87b340ddcdeb0ad06191c/MD001_BehindTheScenes-7.58.16.png)
![](https://freight.cargo.site/t/original/i/1c7ef6667436d89ce5b833c0fbcaa0590c663394b2a9322080193cb90413230d/MD001_BehindTheScenes-7.58.32.png)
![](https://freight.cargo.site/t/original/i/cb5a7c7101d222a08be7d676b4050420abd127fb408ae444645398eefd293a28/MD001_BehindTheScenes-7.58.42.png)
![](https://freight.cargo.site/t/original/i/6338ed11f6c80550be544e967dab61ef099788ddb73780757e8efc768c56e4e9/MD001_BehindTheScenes-7.58.53.png)
![](https://freight.cargo.site/t/original/i/0f81a65f4fe016f43b79ee468cd743063314687b259103292d77918ca3552712/MD001_BehindTheScenes-7.59.03.png)
![](https://freight.cargo.site/t/original/i/7333497a7702532a927fdc3237b6310664a591e3b31fbd5ce31a1267c203a33e/MD001_BehindTheScenes-7.59.27.png)
![](https://freight.cargo.site/t/original/i/0b5c821d26e5aa9f7cdfb06b348a90073b24f4c88699cc0425ee6d17cabcf6f7/MD001_BehindTheScenes-7.59.35.png)
![](https://freight.cargo.site/t/original/i/c4163b169b11658902d3df0e3fa9b30521e7fc97b0e323869a79c1b03eeecabc/MD001_BehindTheScenes-7.59.47.png)
![](https://freight.cargo.site/t/original/i/22224b1934891d9c8d17bc2a38888135b0159a6b27add84bd84123f3a38d50f8/MD001_BehindTheScenes-7.59.58.png)
![](https://freight.cargo.site/t/original/i/f28711c8b2437285dec815f56dc43fcee4472e1aff4799b9a5097fb726e2c4ea/MD001_BehindTheScenes-8.00.18.png)
![](https://freight.cargo.site/t/original/i/bfabcdc8dbed1b6f4a51c1e40431fcd21904004d8f490409e274375117806689/MD001_BehindTheScenes-8.01.04.png)
ROLE
Creative Director / Lead Art Director
CREATED AT DOG & DWARF
Jon Copp: Copywriter
Photography and Direction by Brian Cummings
Post-Production by Antidote
©2023 DOG & DWARF LLC.
STL MO USA
STL