SLEEP RULES
Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.
This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.
ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH
EXCLAIM THAT SLEEP RULES! — SHARE EXPERT SLEEP RULES
ROLE
Creative Director / Lead Art Director
CREATED AT DOG & DWARF
Jon Copp: Copywriter
Photography and Direction by Brian Cummings
Post-Production by Antidote
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STL MO USA
STL