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SLEEP RULES


Sleep is a necessity. It shouldn't be taken for granted. With a good nights sleep you can conquer an illness, a hard days work and more.

Mattress Direct has one mission: for their customers to sleep comfortably. Sleep Rules is a brand campaign supports that mission by reminding customers of the importance of sleep. It positions Mattress Direct as an expert, and a company that has a fun outlook in an expected industry.

This campaign is brought to life with a series of odd, attention grabbing characters who dream of better sleep.

ADVERTISING — PRINT / DIGITAL / TV / BRAND REFRESH



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ROLE      
Creative Director / Lead Art Director


CREATED AT DOG & DWARF     
Jon Copp: Copywriter

Photography and Direction by Brian Cummings
Post-Production by Antidote


© DOG     AND     DWARF

STL  MO  USA