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MiTeK — the New StaNdaRd


MiTek, a global provider of builder materials, software, and machinery for the construction industry tapped into HLK to find a way to advance past their competition.

Their direct competitor Simpson was known as the chosen industry standard, but didn’t own up to this fact. They were costly, did not own or provide any enhanced software and it was obvious that MiTek had an upper hand. Based on this insight I uncovered, my team and I came up with a concept that repositioned MiTek as “The New Standard”.

A heroic photography and graphic treatment heroes the two most important things to MiTek, their builder relationships and the quality and engineering that goes  into every one of their products.

BRANDING / ADVERTISING






































































ROLE      
Creative Director / Lead Art Director


CREATED AT HLK     
Tyler Wait: Art Director
Caroline May: Lead Copywriter

Brandon Voges (Bruton Stroube Studios): Photographer
© DOG     AND     DWARF

STL  MO  USA