ENGiNEWiSE BRAND LAUNCH
After nearly 100 years in aerospace, Pratt & Whitney’s identity is ingrained. They know who they are, and so does the rest of the industry. But with aerospace manufacturers lining up to capture the benefits of big data for their customers, how could a company defined by dependability become synonymous with innovation?
Pratt & Whitney’s answer: a new aftermarket service brand, EngineWise, that combines traditional maintenance techniques with advanced analytics to prevent — and ultimately eliminate — unscheduled maintenance.
This first of its kind serviced deserved a disruptive campaign that cut flipped the expected tone of the MRO industry on its head.
BRAND CAMPAIGN — ANTHEM VIDEO / PRINT / DIGITAL / BRANDING / TRADESHOW / COLLATERAL
Pratt & Whitney’s answer: a new aftermarket service brand, EngineWise, that combines traditional maintenance techniques with advanced analytics to prevent — and ultimately eliminate — unscheduled maintenance.
This first of its kind serviced deserved a disruptive campaign that cut flipped the expected tone of the MRO industry on its head.
BRAND CAMPAIGN — ANTHEM VIDEO / PRINT / DIGITAL / BRANDING / TRADESHOW / COLLATERAL
STYLE FRAMES
PRINT
TRADESHOW BOOTH
COLLATERAL
DIGITAL BANNERS
ROLE
Creative Director / Creative Lead
CREATED AT HLK
Caroline May, Copywriter
Matt Heidenreich, Senior Art Director
Justin Striebel, Art Director — Key Art
Tyler Wait, Art Director — Website
Elise Moore, Senior Art Director — Collateral
Preston Gibson, Lead Animator
Post-Production by 90 Degrees West
© DOG AND DWARF
STL MO USA
STL MO USA