ENGINEWISE PRODUCT BRANDING

With nearly 100 years in aerospace, Pratt & Whitney’s identity is ingrained. They know who they are, and so does the rest of the industry. But with aerospace manufacturers lining up to capture the benefits of big data for their customers, how could a company defined by dependability become synonymous with innovation?

Pratt & Whitney’s answer: a new aftermarket service brand, EngineWise, that combines traditional maintenance techniques with advanced analytics to prevent — and ultimately eliminate — unscheduled maintenance. 

This first of its kind serviced deserved a disruptive campaign that cut flipped the expected tone of the MRO industry on its head.

BRAND LAUNCH — ANTHEM VIDEO / PRINT / DIGITAL / BRANDING / TRADESHOW / COLLATERAL

TRADESHOW BOOTH           

DIGITAL BANNERS