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ENGiNEWiSE BRAND LAUNCH

After nearly 100 years in aerospace, Pratt & Whitney’s identity is ingrained. They know who they are, and so does the rest of the industry. But with aerospace manufacturers lining up to capture the benefits of big data for their customers, how could a company defined by dependability become synonymous with innovation? Pratt & Whitney’s answer: a new aftermarket service brand, EngineWise, that combines traditional maintenance techniques with advanced analytics to prevent — and ultimately eliminate — unscheduled maintenance.

BRAND CAMPAIGN — ANTHEM VIDEO / PRINT / DIGITAL / BRANDING / TRADESHOW / COLLATERAL











STYLE FRAMES            







            PRINT









TRADESHOW BOOTH           











             COLLATERAL


 

DIGITAL BANNERS            










               ENGINEWISE.COM





ROLE     
Creative Director / Creative Lead


CREATED AT HLK     
Caroline May, Copywriter
Matt Heidenreich, Senior Art Director
Justin Striebel, Art Director — Key Art
Tyler Wait, Art Director — Website
Elise Moore, Senior Art Director — Collateral
Preston Gibson, Lead Animator
Post-Production by 90 Degrees West

© DOG     AND     DWARF

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