SPECTRACIDE
YOU HOLD THE POWER
One-Shot Weed & Grass Killer is a powerful new product from Spectracide. To launch this potent protector we used the insight that anyone with a product this powerful would feel like the ruler of their domain.
Going a bit over the hedge, we used the friendly spirit of neighborly competition we used one upsmanship to bring about the best product recommendation both sides of the fence could agree on.
The result is a whimsical, stylish campaign that uses a dramatica camera angle to bring our feeling of power to life.
INTEGRATED ADVERTISING / TV / BRAND REFRESH
Going a bit over the hedge, we used the friendly spirit of neighborly competition we used one upsmanship to bring about the best product recommendation both sides of the fence could agree on.
The result is a whimsical, stylish campaign that uses a dramatica camera angle to bring our feeling of power to life.
INTEGRATED ADVERTISING / TV / BRAND REFRESH
How does a weed killer make you so powerful you could rule the neighborhood?
PAID ADS
IMAGE LIBRARY
ROLE
Creative Director / Lead Art Director / Retoucher
CREATED AT RODGERS TOWNSEND / DDB
Associate Creative DIrector / Lead Copywriter: Emily Daab Otero
PRODUCTION PARTNERS
Director: Crobin Leo
Production: Gravy Films
Photography: Conrado Del Campo
Production Crew: Story We Produce
Post-Production: Coolfire
Creative Director / Lead Art Director / Retoucher
CREATED AT RODGERS TOWNSEND / DDB
Associate Creative DIrector / Lead Copywriter: Emily Daab Otero
PRODUCTION PARTNERS
Director: Crobin Leo
Production: Gravy Films
Photography: Conrado Del Campo
Production Crew: Story We Produce
Post-Production: Coolfire
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